Marketers shouldn’t need to know everything that analysts know — and vice versa.
Tracking First is a data governance and data quality assurance company, assisting marketing teams. We automate the analytics behind online marketing campaigns. Many companies make critical budget decisions based on partial or inaccurate data. Our clients never have to wonder if their marketing campaign reports are correct; we make sure they are. Reports can be produced and maintained at a fraction of their former cost.
There are only four ways to break campaign reporting, and these are the four things Tracking First checks before each campaign launch: code composition, code classification, link assembly, and data capture. Few marketing teams incorporate these four tasks fully into their workflow. The result is inconsistent reports that require repair, or worse, misleading reports that contain data gaps that can never be filled.
Analytics tools can’t show data that was never captured in the first place.
We restore faith in the campaign reports your organization has grown to mistrust. Tracking First automatically generates and classifies new codes, embeds them in landing page links, and verifies that the links are tracking correctly — all before a campaign launches.