Personal

19 Jan Get to know the team — Craig Monson

C MonsonWe are proud of our team at Tracking First — collectively we have decades of experience in digital media and technology. I recently sat down with our new Vice President of Sales, Craig Monson, to learn about what led him to Tracking First.  JR: Tell me a bit about your background in the digital analytics world. I know you’ve sold analytics tools to a lot of big companies over the years.  CM: In 2001, I was hired at MyComputer.com, the predecessor to Omniture. MyComputer.com mostly built tools for mom and pop websites. One of these tools was a small web-based analytics application called Super Stats. During that time most analytics were clunky, IT-driven and run off log files. Because it was web-based, real-time, and meant to be utilized across the wider base of an organization, Super Stats was compelling. Even so, compared to today it was really basic.  
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22 Nov Get to know the team — John Boyd

johnpic2We are proud of our team at Tracking First -- collectively we have decades of experience in digital media and technology. I recently sat down with Chief Operating Officer, John Boyd, to learn about what led him to Tracking First. JR: Tell me a bit about your background in the digital analytics world. How did you come to be selling the Tracking First product? JB: I started off with Omniture (now Adobe) in 2004, in enterprise sales. I sold what’s now the Adobe analytics product for a few years until the IPO in 2007. Following that I founded a technology startup consultancy -- helping small companies with their sales strategy and execution. As part of my consulting I continued to find and close deals for some of my clients, as well.
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11 Oct Marketing and Analytics: What I’ve learned

Marketing analyticsI’ve worked in digital media and marketing for almost two decades -- but I’ve only been on the data side for a few months, since joining Tracking First. There’s an astonishing amount to absorb! As I’m going through it in real time, I’ve decided to write down my observations. It will be fun to check back in a couple of years, to see how my perspective continues to change. Here’s what I’ve learned so far:
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