Tracking First | Blog
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12 Nov Starting a Code Syntax from Scratch

No Single Answer is Right for Everybody This is the fifth time I’ve tried to write this blog post. It’s just really hard to talk in general terms about code structure, when that structure does (and should) vary greatly from one company to the next. When Omniture released SAINT over a decade ago, they included a custom code generator which is still available in the tool today. Have you ever noticed it? It’s right under the SAINT Classifications link in SiteCatalyst’s Admin menu. [caption id="attachment_266" align="alignnone" width="873"]Omniture's Generic Campaign Management Tool Auto Assignment causes each new tracking code to receive the next number in line.[/caption] But even though it enjoys such a prominent placement, in all my years I’ve never encountered a company that actually uses it to generate their marketing codes.
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26 Oct New Codes Based upon an Existing Pattern

  Too Many Daves (and not enough Dougs) A decade ago, I delivered what I believe was the first-ever class on SAINT. It was early days at Omniture, and I was the seventh Account Manager to be hired. Back then the AM team did all the support as well as the training for SiteCatalyst, long before Client Care existed or the two Dougs took over the Omniture University program. I started the class by reading, in its entirety, the Dr. Seuss poem, "Too Many Daves." I wasn't trying to warm up the crowd; I really felt that Mrs McCave's predicament was central to the concept of classifying key values. If you're not familiar with the poem, the point is that Mrs McCave made the unwise decision to give all of her 23 boys the same name: Dave.
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12 Oct Pattern Wizard

  My business partner Mike Baird is a UX genius. He drives me crazy. While I'm trying desperately to build a product that works in beta, he'll say something nutty like this: "Instead of focusing on what our product needs the user to do, let's talk about what the user wants to do with the product." That's actually a direct quote from two nights ago. He was talking about the step where the user defines the pattern for their new codes. Admittedly, it's the most confusing piece of the puzzle, because marketers don't want to think about how the tracking codes are formed, they just want a new tracking code. Just like I don't want to know the etymology of the word "cheesecake"; I just want cheesecake. Specifically, I want a slice of that turtle cheesecake they have down the street at Kneaders Café. Are they still open at 10pm on a Thursday night?
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20 Sep Simplifying the SAINT Classification Process

Seriously, It's Not That Complicated Adobe Omniture's SAINT tool is pretty basic: it's a way to organize your campaign initiatives. If you're sending out your 150th newsletter today, you might want to know if it will be your most successful newsletter ever, so it needs a new tracking code that's different from the 149 newsletters that went before. But somebody else in the organization may want to know how much traffic came from all of the newsletters put together. That's where SAINT comes in. You have one report where each newsletter gets its own value, and another where each value is the same, i.e., "Newsletter". You upload that table to Adobe, and both business users are going to get what they need.
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