Classifications apply to companies who use Adobe Reports & Analytics (formerly known as Omniture SiteCatalyst). For years, these companies have not only had to maintain their own systems for tracking code generation, they’ve had the added responsibility of informing Omniture of the meaning of each code at a variety of custom levels, called SAINT Classifications.
Tracking First’s repository is cloud-based, so you don’t have to worry about conflicting codes created by various users. In addition, anyone can access it from any device from anywhere in the world, so there are no synchronization worries if your organization spans many units and agencies in various locations. Most importantly, it can be used by non-experts in the world of web analytics.
Tracking First is not just for Campaign reports, and, for that matter, it’s not just for new codes. The same technology that lets you create new campaign tracking codes can be applied to products, pages, or any other report within your analytics system, even to old reports that you may want to re-classify. The point is that all of the chores you used to manage through Excel spreadsheets are entirely replaced by Tracking First. The days of manually managing SAINT files are finally over!