Tracking First provides a single repository for all of your company codes that anyone can access and add to, within the constraints that you create as an administrator. You can add as many users as you want, and if you are strict with the rules built into the patterns you designate, those users can create the codes they need even if they’re not experts in web analytics.
Tracking First’s repository is cloud-based, so you don’t have to worry about conflicting codes created by various users. In addition, anyone can access it from any device from anywhere in the world, so there are no synchronization worries if your organization spans many units and agencies in various locations. Most importantly, it can be used by non-experts in the world of web analytics.
Every company develops its own particular formatting styles for tracking codes. How those codes are developed, and how those same codes roll up into reports across your organization, are tailored solutions for your own business. Tracking First lets you lock down patterns you have created already (or wish to start using), and all new codes will fall in line based on the patterns you create.
Tracking First is easy to learn and follow, even for people who have no background or training in web analytics. In a few short clicks, marketing channel managers can retrieve the links they need, with all of the analytics pieces automatically completed, without any risk of messing up the analytics reports. It’s good for the marketers, who no longer have to wait for an expert to give them the codes they need, and it’s good for the digital analysts, who would rather not be involved with each new campaign release.