The Tracking First Solution doesn’t just include a code creator and classifier–it gives you a verification tool as well. Using Tracking First means that you have a pre-launch link-verification tool that makes sure the codes created are really going to flow into your reporting system as planned.
We’ve talked a lot on this site about preparing your codes the right way, so your analytics engine knows how to assemble all of your campaign reports correctly. But what if your codes never actually make it to your analytics vendor? That’s putting in a lot of effort preparing rooms for guests that never actually arrive. And why didn’t they show up? There are several possible reasons:
In all of these cases, Tracking First will alert you in real time, as you’re entering each landing page, if any of these problems exist. You only get a green light to move forward when we have all the technology links lined up to ensure that the code you just created is captured by your analytics solution, tracking the variable that you just classified.