Tracking First includes the option to create and deploy tracking-ready links. Specific query string parameters have already been determined by your analytics vendor or your company; Tracking First simply uses those parameters, plus the landing pages you provide, to assemble links that are ready for deployment. But not only does it take care of the link creation and preparation, it also checks to make sure that all barriers have been cleared for a successful campaign launch.
It’s nice to have a system that assembles codes: who hasn’t assembled formulas and template documents in Excel to automate that process? Less obvious are the sinister problems that lurk in the landing pages themselves. What if there’s a typo in the URL, or the page hasn’t been built yet? And what about issues that only web analysts are trained to spot, such as redirects that drop the tracking code en route, or microsite pages that have neglected to include your analytics vendor’s snippet to receive campaign codes in the first place?
Tracking First validates every link it creates. Using API technology powered by ObservePoint, Tracking First will warn you if there is any issue preventing closed-loop tracking for your campaign. It verifies that the page is live, that it is firing your vendor’s analytics tags correctly, and that each new tracking code is being captured fully and faithfully into the variable you’ve just prepared.
The first and most important benefit of Tracking First is that it secures the data lines flowing into your analytics reports. Our clients are assured that the data they’re using to drive their business is reliable. By generating codes and links according to company standards, then verifying those values before the campaign is launched, Tracking First closes the book of sad stories where campaigns end with mystery and doubt. Reliable reports will allow you to separate the profitable campaigns from those that were ineffective, freeing you to focus on what works for your business and your customers.