Analytics tools cannot show data that was never captured or described in the first place
At Tracking First, our mission is to provide digital marketing data governance for analytics and marketing teams.
We automate the tracking analytics behind online marketing campaigns. Many companies make critical budget decisions based on partial or inaccurate data. Would you feel safe taking off in a plane that ignored its pre-flight checklist? Think of us as a pre-launch safety check for your digital marketing campaigns.
There are five primary ways to break campaign reporting; and these are the points where Tracking First assists: integrating codes from multiple sources, describing and classifying codes accurately in the analytics tool, synchronizing across distributed teams, verifying landing pages, and ensuring consistent campaign naming conventions.
Few marketing teams incorporate these tasks automatically into their workflow. The result is inconsistent reports that require repair, or worse, misleading reports with data gaps that can never be filled. We restore faith in the campaign reports your organization has grown to mistrust.
Restore Your Faith in the Data
Meet the Team
With 20+ years of digital marketing and analytics leadership experience, Verl joined Tracking First as CEO in 2018. Prior to Tracking First, Verl served as a Director of Corporate Development at Adobe, where he was responsible for driving strategy and M&A for the Digital Marketing Cloud. While at Adobe, Verl completed eight acquisitions with $2B+ of transaction value. Before Adobe, Verl served in Corporate Development and Enterprise Sales roles at Omniture. He’s also held leadership roles in Marketing and Business Development at LogoWorks (acquired by HP) and Ancestry. Verl earned an MBA and a BS in Accounting and Finance from Brigham Young University.
Outside the office, Verl enjoys spending time with his two daughters and son. He’s an avid skier and cyclist and enjoys spending time outdoors here in Utah.