About Us 2018-04-16T03:30:45+00:00

Analytics tools cannot show data that was never captured or described in the first place

 

At Tracking First, our mission is to provide digital marketing data governance for analytics and marketing teams.

We automate the tracking analytics behind online marketing campaigns. Many companies make critical budget decisions based on partial or inaccurate data.  Would you feel safe taking off in a plane that ignored its pre-flight checklist? Think of us as a pre-launch safety check for your digital marketing campaigns.

There are five primary ways to break campaign reporting; and these are the points where Tracking First assists: integrating codes from multiple sources, describing and classifying codes accurately in the analytics tool, synchronizing across distributed teams, verifying landing pages, and ensuring consistent campaign naming conventions.

Few marketing teams incorporate these tasks automatically into their workflow. The result is inconsistent reports that require repair, or worse, misleading reports with data gaps that can never be filled. We restore faith in the campaign reports your organization has grown to mistrust.

 

Restore Your Faith in the Data


 


Meet the Team

Craig Scribner
Co-Founder/CEO
x
Craig Scribner
Trained in the dark arts of digital analytics at Omniture, Craig spent a decade crafting implementations and helping enterprise companies uncover actionable insights about their online visitors. Tracking First was his response to seeing so many clients struggle to establish governance and consistency for their marketing campaigns. Since 2012 he has remained dedicated to helping his clients producing data they can trust. Craig likes to spend non-working hours with his family, gardening or enhancing their tree-fort. He also teaches analytics to MBA students at the University of Utah.
John Boyd
Co-Founder/COO
x
John Boyd
John has spent his career in enterprise sales and executive management in web-based tech startups, and was fortunate to be on the enterprise sales team in the early days of the web analytics pioneer Omniture. He’s the author of Selling You, and he speaks frequently on topics related to using information to optimize innovation, decision-making and behavior. He loves coaching youth baseball, riding on and off-road motorcycles, and hiking in the red rocks of southern Utah with his family.
R. Craig Adams
CIO
x
R. Craig Adams
Craig has served in multiple leadership roles in the technology industry, including president of a Utah 100 company, CEO for a multi-million dollar systems integration company, top technology executive at Viewpoint Digital, and VP of Technology at Freeport. Since 2000, he has provided Virtual CIO services through his consulting company Continuo. Craig has volunteered and then been Chairman of the Board at Kids on the Move, an early intervention preschool for children with disabilities. He has also mentored several startups in the BoomStartup incubator.
Joseph Riddle
CMO
x
Joseph Riddle
Joseph is a 20-year veteran of digital advertising and publishing. He began writing online content and managing advertising at the dawn of the Internet, and coached dozens of marketing clients through their first-ever online campaign experiences. He’s been witness to the astounding speed of change in the digital world and the ever-increasing complexity of new ad technology. He serves on the board of the Louis August Jonas Foundation, a nonprofit with an experiential leadership curriculum for high school students. Find him on twitter @josephriddle13
Craig Monson
VP Sales
x
Craig Monson
Craig is an entrepreneur who enjoys the challenge of helping companies thrive through enterprise sales leadership. He brought wide-ranging industry experience with him to the high-energy digital marketing and SaaS industries, and was at the center of sales growth at Omniture from its earliest days through the Adobe acquisition. He’s excited to be involved in transformation again at Tracking First. When he’s not working, he enjoys fishing, hunting, camping, and being involved in youth team sports.
Scott Hoopes
Senior Product Manager
x
Scott Hoopes
Scott has spent much of his career in digital analyst roles, leading teams and driving strategic business growth. At Tracking First he enjoys coaching other analytics professionals and helping marketing teams at some of the web’s largest brands extract complex data from web codes and tag sources, converting raw reports into information that tracks campaign attribution and guides marketing allocation. Scott holds an MBA from the University of Utah, and lives in Salt Lake City with his young family.
Lori Forsyth
Director of Content Programs
x
Lori Forsyth
A student of human behavior in various cultures, Lori is fascinated by languages and communication, and has conducted research on obstacles to change. She enjoys working with groups to build understanding and consensus. As an editor and writer she strives to make matches between transformative insights and the people who are ready for them. Lori and her family divide their time between the US and Valencia, Spain, and when she’s not writing for Tracking First, she’s blogging at https://lorinotes.wordpress.com/.
Kathryn Liddell
Operations Manager
x
Kathryn Liddell
Kathryn Liddell has a background in finance and accounting. She values efficiency and is motivated by helping organizations streamline their processes. At Tracking First she has enjoyed the challenge of working in a startup environment, creating an operations structure from scratch. She has quickly become a key team member, handling day-to-day project and process management. She lives with her husband and their dog in Orem, Utah, where she manages a large network of extended family volleyball players, gathering them for games as often as possible. [fusion_builder_column spacing="" type="1_4"][/fusion_builder_column] [fusion_builder_column spacing="" type="1_4"][/fusion_builder_column] [fusion_builder_column spacing="" type="1_4"][/fusion_builder_column][fusion_builder_column spacing="" type="1_4"][/fusion_builder_column]