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About Joseph Riddle

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So far Joseph Riddle has created 38 blog entries.

Getting Full Value from Adobe Analytics

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t get full descriptions. You can find yourself in a frustrating position, will all manner of codes sitting inside of Adobe, unable to tell  their stories.   That’s a situation many Adobe Analytics users find themselves [...]

Tracking First Newsletter: Nov 15, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   --Marketing Analytics: Three Common Data Pitfalls Monitoring and analyzing data in a silo restricts us from insights that could give us a better understanding of what’s happening holistically, and can lead to overinterpreting certain results. For example, you’ll [...]

Why modern marketing is a Tough Job

Decision Fatigue. You’ve all heard of it, right? It’s the reason that people like Mark Zuckerberg and Barack Obama severely limit their wardrobe choices. In Obama’s case, a blue or gray suit, in Zuckerberg’s, jeans and a gray t-shirt. For each, it’s an attempt to preserve his most precious resource — the decision-making capacity of the [...]

By | 2017-11-20T10:31:39+00:00 November 2nd, 2017|Business, Marketing, Marketing Leadership|0 Comments

This time, Bring Good News

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes a line of code these days without the intent to have that code check/test itself. If there is a bug in that code, it gets caught and fixed before it goes live, reducing any risk of [...]

By | 2017-11-20T10:28:31+00:00 October 25th, 2017|Business, Marketing Automation, URL Tracking, Web Analytics|0 Comments

Marketing and Analytics – Part 3: Analytics is the Future

Recently, I sat down with one of our newer clients, the customer intelligence director for a global hospitality brand, to find out more about the data challenges faced by his organization. In Part 1, we discussed the chief data challenges faced by his organization, and in Part 2 we discussed the value of data quality [...]

Marketing and Analytics – Part 2: The Value of Data Quality

Recently, I sat down with one of our newer clients, the customer intelligence director for a global hospitality brand, to find out more about the data challenges faced by his organization. In Part 1, we discussed the chief data challenges faced by his organization, and the disconnect between knowing that things are “trackable,” and knowing [...]

Marketing and Analytics – Part 1: Are we there yet?

Recently, I sat down with one of our newer clients, the customer intelligence director for a global hospitality brand, to find out more about the data challenges faced by his organization. Our conversation covered a range of topics. It’s a candid picture of the current marketing/analytics landscape, and we present it here in three parts. [...]

We are All Publishers Now

I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors and [...]

By | 2017-11-20T10:15:32+00:00 September 27th, 2017|Business, Marketing, Marketing Leadership|0 Comments

Tracking First Newsletter: Sept 19, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   --Measuring Marketing ROI: Are You Doing It Right? If you’re a Web Analyst, you are probably an expert on different attribution models—last-touch, first-touch, even-weighting, time decay, and so on—because most of the Web analytics vendors, such as Adobe [...]

By | 2017-11-20T10:13:07+00:00 September 19th, 2017|Business, Marketing, Marketing Leadership|0 Comments

Tracking First’s New Product Release Goes Live

In September 2017, Tracking First released its first major product enhancement, a connector that allows clients to port data from any source to any target. I sat down with founder Craig Scribner to learn more.   JR: What was the impetus for the recent product development? CS: More and more our clients are having a [...]