/Lori Forsyth

About Lori Forsyth

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So far Lori Forsyth has created 8 blog entries.

When your trusted tools become antiques, or …

One sure way to situate a movie scene in the mid-20th century is to stage a young man holding a wrench in the act of leaning over a car engine, happily tinkering. In those days, many of the processes going on under the hood of a car were accessible to anyone willing to get their [...]

By | 2017-11-20T09:12:56+00:00 September 8th, 2017|Business, Marketing, Marketing Leadership|0 Comments

Are you sure you know what you think you know?

When you’re in charge of the Library of Congress, there are probably all kinds of pressing practical concerns. Daniel J. Boorstin, twelfth Librarian of Congress, appears to have made time to consider the big picture as well. He is credited with this assertion: “the biggest obstacle to discovery is not ignorance — it is the [...]

By | 2017-06-07T08:54:52+00:00 June 7th, 2017|Art, Business, Marketing, Marketing Leadership|0 Comments

More than one leg to stand on

I recently came across an idea that interested me in The Way to Design, by Steve Vassallo, award-winning designer and entrepreneur. He elaborated on a concept familiar to many engineers (and one that’s increasingly been adopted in the marketing world), that of “T-shaped” people, those who know a certain field very well and have enough [...]

Why data analyst pushback is good for your company

As a business executive you’ve got a lot to do–your responsibilities are many and varied, and it feels important for the people around you at your company to be team players and smooth the way whenever possible. But what if rather than smoothing your way, that approach is getting in your way, or even causing [...]

By | 2017-06-01T14:47:39+00:00 December 7th, 2016|Business, General, Marketing, Marketing Leadership, Web Analytics|2 Comments

Psst — No News might be Bad News.

If you’re not hearing from your data analysts, it could be that everything is fine, your website humming along like clockwork. But that’s not really a safe assumption to make. The last time an analyst brought you news that there had been an unexpected failure in data capture, you might have been understandably frustrated, and [...]

By | 2017-06-01T14:54:33+00:00 November 11th, 2016|Business, General, Marketing|0 Comments

Marketing data and musical chairs

I’m guessing that it might have been some time since you last played musical chairs, but you remember how it works: count the number of kids, set that number of chairs, minus one, in a circle, range everyone around the chairs, and start the music. They move warily along the perimeter, sometimes hanging back, sometimes [...]

By | 2017-06-01T15:15:57+00:00 October 5th, 2016|Business, Marketing, Web Analytics|0 Comments

Manual data-sitting shortchanges you and your company

Too often, the analytics professionals you hired to provide insights and analysis end up spending their days plugging up holes and cleaning up spills. They came on board ready and willing to realize their potential and contribute to the success of the venture, and instead they’re doing work that manages to swing back and forth [...]

By | 2017-06-01T15:33:00+00:00 August 23rd, 2016|Business, General, Marketing, Web Analytics|0 Comments