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Campaign Analytics Tracking – How did we get here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the technology, but they’ve often witnessed so much change so quickly that it can feel at times like someone [...]

Why data analyst pushback is good for your company

As a business executive you’ve got a lot to do–your responsibilities are many and varied, and it feels important for the people around you at your company to be team players and smooth the way whenever possible. But what if rather than smoothing your way, that approach is getting in your way, or even causing [...]

By | 2017-06-01T14:47:39+00:00 December 7th, 2016|Business, General, Marketing, Marketing Leadership, Web Analytics|2 Comments

Why I love Data

Anyone who knows me knows that I work in data analytics because I enjoy it. For people whose brains work differently, this can be hard to understand. Occasionally someone will ask me, “What intrigues you so much about this field?” I look at it like a game of chess. There are problems to be solved, [...]

By | 2017-06-01T14:48:13+00:00 November 30th, 2016|Business, General, Web Analytics|0 Comments

Get to know the team — John Boyd

We are proud of our team at Tracking First — collectively we have decades of experience in digital media and technology. I recently sat down with Chief Operating Officer, John Boyd, to learn about what led him to Tracking First. JR: Tell me a bit about your background in the digital analytics world. How did you [...]

Marketing Data Analytics – a look at the year ahead

Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedback and insights continues to shrink. It’s also true that customers are often very informed, coming to your website already knowing [...]

Psst — No News might be Bad News.

If you’re not hearing from your data analysts, it could be that everything is fine, your website humming along like clockwork. But that’s not really a safe assumption to make. The last time an analyst brought you news that there had been an unexpected failure in data capture, you might have been understandably frustrated, and [...]

By | 2017-06-01T14:54:33+00:00 November 11th, 2016|Business, General, Marketing|0 Comments

#AnalyticsSummit Presents: Closing the Loop on Data Validation

I’m pleased to be one of the featured speakers at the upcoming Observepoint Analytics Summit. It’s a free, virtual event, and I hope you’ll sign up for my session. To get you excited about it, here’s a sneak peek at what I’ll be talking about: Closing the Loop on Data Validation. Everybody knows the secret [...]

By | 2017-06-01T15:10:30+00:00 November 2nd, 2016|Tag Management Systems, Web Analytics|0 Comments