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Here’s to Fun and Failure this New Year

One great scene from Arrested Development (my favorite TV comedy) shows the dad trying to course-correct his son, who is so terrified of making mistakes that he actually has a poster in his room with this foreboding caption: “Fun and Failure both start out the same way.” Fear rules George Michael Bluth’s life, illustrated by [...]

By | 2017-06-01T15:52:32+00:00 January 5th, 2016|General|8 Comments

SAINT Myth #1: Classification Reports Always Mean What They Say

Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is capable of getting their head fully around the deep magic [...]

By | 2017-06-01T15:56:53+00:00 January 26th, 2015|SAINT Classifications, Tracking First Features and Benefits, Web Analytics|Comments Off on SAINT Myth #1: Classification Reports Always Mean What They Say

SAINT Classifications in Adobe Analytics: Getting Started

Most Used, Least Understood SAINT Classifications are extremely familiar—many would say all too familiar—among Adobe Analytics/Omniture experts. Although this technology has existed in its present form for over a decade, it remains the most highly-frequented technology within Adobe Analytics reporting system. This insight was provided by Adobe Senior Product Manager John Bates, who at the [...]

By | 2017-06-01T15:57:35+00:00 December 16th, 2014|SAINT Classifications, Web Analytics|Comments Off on SAINT Classifications in Adobe Analytics: Getting Started

Omniture Page Tracking with AJAX – Clear the Cache!

Watch out for Bridges and Hop-ons Omniture Page Calls in AJAX, like the Bluth company stair car, are susceptible to hop-ons Since my tenure there over a decade ago, Omniture has gone through a series of evolutions in its code and business. Nowadays I’m usually pretty good at saying ‘Adobe Analytics’ instead of ‘Omniture’, but [...]

By | 2017-06-01T15:59:45+00:00 December 8th, 2014|Tag Management Systems, Web Analytics|Comments Off on Omniture Page Tracking with AJAX – Clear the Cache!

DTM and the Case for Direct Call Rules

Cut to the Chase If you’re here to learn how to implement Direct Call Rules in Adobe’s Dynamic Tag Manager (DTM), you should jump to the end. There’s almost no documentation anywhere else online showing you how to set up Direct Calls, and even less information about why you would even want to. But based [...]

By | 2017-06-01T16:03:24+00:00 August 18th, 2014|Tag Management Systems|Comments Off on DTM and the Case for Direct Call Rules

Godspell and the Omniture Summit 2014

A Scene from my Past Life I played Jesus in a local production of Godspell twenty years ago. I’ve been humming those tunes for the past week because I met someone who actually recognized me from that show all these years later. She liked it so much she went to see it twice. I’m surprised [...]

By | 2017-06-01T16:05:51+00:00 February 13th, 2014|Web Analytics|Comments Off on Godspell and the Omniture Summit 2014

Analytics: The Short Game vs. the Long Con

I’ve never done this before, but today I want to gush about an analytics service I recently signed up for: Lead Forensics, based on a true story that happened last week. But let me set this up the right way. I think of Analytics as a “long con”…in the most empathic sense of the term, [...]

By | 2017-06-01T16:06:41+00:00 December 13th, 2013|Web Analytics|Comments Off on Analytics: The Short Game vs. the Long Con

Pushing Google Analytics Campaign Tracking into SiteCatalyst

Backstory This morning on the Yahoo Web Analytics forum a question was posted about best practices for campaign tracking when companies are using both Google Analytics and Omniture. This particular company was apparently switching from GA to Adobe Analytics, but I should note that many companies don’t only experience this challenge during a transition; many [...]

By | 2017-06-01T16:07:17+00:00 November 13th, 2013|SAINT Classifications, Web Analytics|Comments Off on Pushing Google Analytics Campaign Tracking into SiteCatalyst

Keys to my Success as a Web Analyst

Six by Nine Today is the last day I’m 42. It has put me in a reflective mood, because on my last birthday, I remembered that the number 42 was the answer to the ultimate question of life, the universe, and everything, according to the Hitch-hiker’s Guide to the Galaxy, which I read in my [...]

By | 2017-06-01T16:07:58+00:00 October 9th, 2013|Web Analytics|0 Comments