/Business

The Importance of Data Cleanup

One of the biggest changes in the world of marketing technology in the last decade has been the rise of Analytics. We’ve arrived at a point where Analytics is an accepted word and a legitimate specialty. But (and I know I’m preaching to the choir here), we shouldn’t break out the bubbly just yet. As [...]

Accountability and Governance – new features for Tracking First

Often, when companies release a marketing campaign, their analytics teams spend the next few days scrambling. As quickly as possible, they need to make sure all the data is pulling correctly. Are the tracking codes working? Are the expected data reportable? When something goes wrong, as it often does, it’s hard to know who made [...]

Tracking First Newsletter: Jan 20, 2017

Take a look here, to see what we're reading and talking about. Some of the headlines: --Digital Marketing Spending Continues its Climb GroupM, the world's largest ad buyer, forecasts trends for 2017, and gives a rundown of recent ad spending benchmarks. Topping the charts in profitability is digital media, with a 72% return on ad [...]

By | 2017-06-01T14:35:52+00:00 January 20th, 2017|Business, General, Marketing, Marketing Leadership|0 Comments

Campaign Analytics Tracking – How did we get here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the technology, but they’ve often witnessed so much change so quickly that it can feel at times like someone [...]

Why data analyst pushback is good for your company

As a business executive you’ve got a lot to do–your responsibilities are many and varied, and it feels important for the people around you at your company to be team players and smooth the way whenever possible. But what if rather than smoothing your way, that approach is getting in your way, or even causing [...]

By | 2017-06-01T14:47:39+00:00 December 7th, 2016|Business, General, Marketing, Marketing Leadership, Web Analytics|2 Comments

Why I love Data

Anyone who knows me knows that I work in data analytics because I enjoy it. For people whose brains work differently, this can be hard to understand. Occasionally someone will ask me, “What intrigues you so much about this field?” I look at it like a game of chess. There are problems to be solved, [...]

By | 2017-06-01T14:48:13+00:00 November 30th, 2016|Business, General, Web Analytics|0 Comments

Get to know the team — John Boyd

We are proud of our team at Tracking First — collectively we have decades of experience in digital media and technology. I recently sat down with Chief Operating Officer, John Boyd, to learn about what led him to Tracking First. JR: Tell me a bit about your background in the digital analytics world. How did you [...]