Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedback and insights continues to shrink. It’s also true that customers are often very informed, coming to your website already knowing [...]
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If you’re not hearing from your data analysts, it could be that everything is fine, your website humming along like clockwork. But that’s not really a safe assumption to make. The last time an analyst brought you news that there had been an unexpected failure in data capture, you might have been understandably frustrated, and [...]
So many people have written about the pros and cons of Adobe versus Google Analytics (GA). A quick search on the comparison will bring in a huge number of opinions. As a tracking code solutions provider with a considerable interest in the debate, what fresh perspective can we offer? Let’s start with a bit of [...]
I’ve worked in digital media and marketing for almost two decades — but I’ve only been on the data side for a few months, since joining Tracking First. There’s an astonishing amount to absorb! As I’m going through it in real time, I’ve decided to write down my observations. It will be fun to check [...]
I’m guessing that it might have been some time since you last played musical chairs, but you remember how it works: count the number of kids, set that number of chairs, minus one, in a circle, range everyone around the chairs, and start the music. They move warily along the perimeter, sometimes hanging back, sometimes [...]
I got a chance to sit down recently with our CEO, Craig Scribner, to ask him a few questions about his past work as an analyst and about the factors that prompted him to found Tracking First. Click here to read Part 1, about founding the company. JR: You’ve worked as an analyst for most [...]
We are proud of our team here at Tracking First! Between us, we have decades of experience in digital media and digital analytics — and we’re having a ton of fun trying to build a world of better data collection, for everyone. I got a chance to sit down this week with our CEO, Craig [...]
I’ve worked in digital media for almost 20 years, with 15 of those years working for an online news publisher supported by advertising. I can tell you that 15 years of watching thousands of ad buys of all sizes and campaign launches of all types, and seeing the subsequent click results, gives you a sixth [...]
Take a look, to see what we're reading and talking about.