Tracking First Newsletter: Nov 15, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   --Marketing Analytics: Three Common Data Pitfalls Monitoring and analyzing data in a silo restricts us from insights that could give us a better understanding of what’s happening holistically, and can lead to overinterpreting certain results. For example, you’ll [...]

Tracking First Newsletter: July 13, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   --Big Data is the Key to the Future of Multi-Device Marketing Optimizing a multi-device marketing campaign is difficult. Marketers often see only one device in their analytics reports, even though the average customer uses three to engage with [...]

By | 2017-08-09T09:11:57+00:00 July 13th, 2017|Business, General, Marketing, Marketing Leadership|0 Comments

More than one leg to stand on

I recently came across an idea that interested me in The Way to Design, by Steve Vassallo, award-winning designer and entrepreneur. He elaborated on a concept familiar to many engineers (and one that’s increasingly been adopted in the marketing world), that of “T-shaped” people, those who know a certain field very well and have enough [...]

Tracking First Newsletter: May 17, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Marketing Technology May Never Consolidate (But That’s a Good Thing) Marketing technology has consolidated to the point where it looks like a pyramid: a few billion-dollar giants on top, dozens of $100 million firms at the next level, [...]

By | 2017-06-01T14:09:04+00:00 May 17th, 2017|Business, General, Marketing, Marketing Leadership|0 Comments

Tracking First: Company Update

Tracking First is hitting a growth spurt. Since the new year we’ve renewed six annual contracts and brought on three Global 500 clients, two financial services companies and one leisure and hospitality provider.  We are actively seeking agency channel partners to help us develop a white label partnership model that will allow us to work [...]

Improve your team communication–Improve your bottom line

How would you describe your competence at using data to improve your decision-making? How about your organization’s competence? Using information to do something more effectively is something we think and talk a lot about at Tracking First. I’m all about leveraging information so you have a single version of truth within your team.  When I [...]

By | 2017-06-01T14:23:19+00:00 March 30th, 2017|Business, General, Marketing Leadership|0 Comments

Tracking First Newsletter: March 15, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   --Big data won't drive creativity, Big Insights will True data insight can guide better customer communications. Having a clear picture of what your audience looks like, what interests them and how they engage, will ensure that the right [...]

Get to know the team — Jenny Peel

We are proud of our team at Tracking First — collectively we have decades of experience in digital media and technology. TF Marketer Alyssa Edwards recently sat down with our Director of Channel Partnerships, Jenny Peel, to learn about what led her to Tracking First. Q- Tell me a little bit about your career, where [...]

By | 2017-06-01T14:28:39+00:00 March 2nd, 2017|Business, General, Marketing|0 Comments

The Importance of Data Cleanup

One of the biggest changes in the world of marketing technology in the last decade has been the rise of Analytics. We’ve arrived at a point where Analytics is an accepted word and a legitimate specialty. But (and I know I’m preaching to the choir here), we shouldn’t break out the bubbly just yet. As [...]