Why data analyst pushback is good for your company

As a business executive you’ve got a lot to do–your responsibilities are many and varied, and it feels important for the people around you at your company to be team players and smooth the way whenever possible. But what if rather than smoothing your way, that approach is getting in your way, or even causing [...]

By | 2017-06-01T14:47:39+00:00 December 7th, 2016|Business, General, Marketing, Marketing Leadership, Web Analytics|2 Comments

Marketing Data Analytics – a look at the year ahead

Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedback and insights continues to shrink. It’s also true that customers are often very informed, coming to your website already knowing [...]

Psst — No News might be Bad News.

If you’re not hearing from your data analysts, it could be that everything is fine, your website humming along like clockwork. But that’s not really a safe assumption to make. The last time an analyst brought you news that there had been an unexpected failure in data capture, you might have been understandably frustrated, and [...]

By | 2017-06-01T14:54:33+00:00 November 11th, 2016|Business, General, Marketing|0 Comments

Marketing data and musical chairs

I’m guessing that it might have been some time since you last played musical chairs, but you remember how it works: count the number of kids, set that number of chairs, minus one, in a circle, range everyone around the chairs, and start the music. They move warily along the perimeter, sometimes hanging back, sometimes [...]

By | 2017-06-01T15:15:57+00:00 October 5th, 2016|Business, Marketing, Web Analytics|0 Comments