/Tag Management Systems

Adobe’s Classification Rule Builder and Tracking First

Every once in a while, we get a question about how Tracking First is different from Adobe’s inbuilt Classification Rule Builder (CRB). It’s a good question, and a pretty easy one to answer. The simplest and most important thing to say is this: use of Tracking First and Adobe CRB is not an either/or kind [...]

The analytics challenge of pharma marketing – Part 2, Solutions

Tracking First interviewed Dominic Tassone of the Indegene Encima Group for this two-part series focused on the unique campaign tracking challenges faced by marketers in the pharmaceutical industry. Part one covered the challenge, and part two explores how pharma marketers are tackling it.   Tracking First: Thanks for your helpful explanation of the unique tracking [...]

Fishing for Data Freedom, Landing an Unwelcome Surprise

It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface of the water is a sodden old boot. And so it [...]

The Challenge and Promise of Digital Campaign Tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a set-it-and-forget-it kind of thing. “Set up your reports, and the data will fill itself in.” That promise has largely held true — for every part of web analytics except Marketing. That’s because with marketing, the web [...]

Test-driven Development in Analytics

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is quickly becoming the new mantra. No one writes a line of code these days without the intent to have that code check/test itself. If there is bug in that code, it gets caught and fixed before it goes live, reducing any risk [...]

Campaign Analytics Tracking – How did we get here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the technology, but they’ve often witnessed so much change so quickly that it can feel at times like someone [...]

#AnalyticsSummit Presents: Closing the Loop on Data Validation

I’m pleased to be one of the featured speakers at the upcoming Observepoint Analytics Summit. It’s a free, virtual event, and I hope you’ll sign up for my session. To get you excited about it, here’s a sneak peek at what I’ll be talking about: Closing the Loop on Data Validation. Everybody knows the secret [...]

By | 2017-06-01T15:10:30+00:00 November 2nd, 2016|Tag Management Systems, Web Analytics|0 Comments

A look under the hood, Pt. 4: Data Capture

Task 4: Ensure that Codes are being Captured Correctly The last task is the most important. Pristine codes, perfectly classified and placed within links, will never do anything if they are never received by the reporting system. A single typo in any URL will most likely send your link and its attendant tracking code into [...]

A look under the hood, Pt. 3: Link Assembly

Task 3: Embed the Tracking Code within Landing Page Links Tracking codes are typically appended to landing pages in the query-string parameter section of the URL. Any time you click on a sponsored ad anywhere on the internet, you’ll see not just your destination’s domain in the URL, but usually a question mark, and a [...]