How Much of Your Marketing Spend Goes Untracked?

How much of the money your company spends on advertising and marketing goes untracked? Or suboptimally tracked? Do you know? Does anyone in your organization actually know? The digital marketing industry is suddenly awash in new technologies that allow companies to optimize their marketing spend by refining attribution, to the point where each step [...]

Data Protection Plan

Adobe Summit in London, May 2016 Hours ago I wrapped up my latest speaking engagement: a co-presentation with Adobe’s Jan Exner. Jan and I have been working from two different ends of the same problem: the need for better structure beneath analytics implementations. For years he’s been pushing the idea on the development side, while [...]