Customize Patterns for Your Business
Every company develops its own particular formatting styles for tracking codes. How those codes are developed, and how those same codes roll up into reports across your organization, are tailored solutions for your own business. Tracking First lets you lock down patterns you have created already (or wish to start using), and all new codes will fall in line based on the patterns you create.
We Study and Maintain Your Classification Tables
As new codes are created, the Tracking First solution recognizes variations and departures from the standards your organization has used in the past. Before generating the final URL, the user is alerted and given the chance to determine if the change was intentional or not. We steer marketers toward the company’s best practices, guiding them either by explicit or historical values. Knowing where you’ve been (your classification history) allows us to ensure that the standards you set are followed, and alerts you to any unintended deviations.
Tracking First is not just for campaign reports, it’s even not just for new codes. The same technology that lets you create new campaign tracking codes can be applied to products, pages, or any other report within your analytics system, even to old reports that you may want to re-classify. The point is that all of the chores you used to manage through Excel spreadsheets are entirely replaced by Tracking First. The days of manually managing tracking codes and classification files are over!