Tracking First uses some clever strategies to offer you a simple classification process. Once you have selected a pattern, Tracking First references your existing SAINT table, in order to figure out what you’re trying to accomplish. If the pattern has been used before, it will offer you three kinds of assistance.
Irrelevant Columns Hidden
Not every classification you’ve set up in Adobe’s SiteCatalyst tool is relevant to every campaign you launch. For instance, you might have a classification report dedicated to you Email Initiatives, and another one specific to Social Media. But if today your job is to create some new Banner Ad codes, then you’ll most likely be leaving the Email and Social Media fields blank. With Tracking First, you don’t even need to think about that. Only the columns that are relevant to the pattern you’re working with are displayed.
Dominant Values Prevail
The most common reason people use SAINT classifications is to walk up and down the ladder of abstraction. Today you might be creating codes for a hundred separate Banner Ads, but you probably want a Channel Overview report where you can see Banner Ads vs Pay-per-click Ads, and so on. That means all 100 new values are going to have the same value (“Banner Ads”) in that classification column. Tracking First pre-populates those obvious values for each of your patterns, so you don’t have to remember to do it yourself.
In the case where a single pattern corresponds to a variety of different cell values in your SAINT table, we show the most popular values just in case you want to reuse one. Even if you don’t, it helps when you’re entering a new value to see what style standards have been set for that report.
Consistency is the Key
In these ways, Tracking First makes your Classification Process simple to maintain. Remember: consistency is key in SAINT classifications.