Empower users throughout your organization to create new tracking codes without fear that they might not be tracked correctly.
Tracking First provides a single repository for all of your company tracking codes, that anyone can access and add to, within the constraints that you create as an administrator. You can add as many users as you want, and if you are strict with the rules built into the patterns you designate, those users can create the tracking codes they need even if they’re not experts in web analytics.
No Certification Required
Tracking First is easy to learn and follow, even for people who have no background or training in web analytics. In a few short clicks, marketing channel managers can create the campaign patterns they need with all of the analytics pieces automatically completed — and with no risk of messing up the analytics reports. It’s good for the marketers, who no longer have to wait for an expert to give them the tracking codes they need, and it’s good for the digital analysts, who would rather not be involved with each new campaign release.
Tracking First’s repository is cloud-based, so you don’t have to worry about conflicting tracking codes created by various users. In addition, anyone can access it from any device, anywhere in the world. There are no synchronization worries if your organization spans many units and agencies in various locations. Most importantly, it can be used by any team member, regardless of their level of expertise with web analytics.