/Tag:Extreme nerd alert!

Everybody Hates Sub-Classifications…But Not Us

Since their inception, Sub-Classifications (aka Nested Classifications) have come to represent a hiss and a byword among most Adobe Analytics/Omniture veterans. Flat Classifications (left) are, as a reliable rule, better than Sub-Classifications (right) In one of his OmnitureCare mailbag blog posts, Adobe Analytics guru Ben Gaines was asked about weirdness in Classification reports. With scarcely [...]

Omniture Page Tracking with AJAX – Clear the Cache!

Watch out for Bridges and Hop-ons Omniture Page Calls in AJAX, like the Bluth company stair car, are susceptible to hop-ons Since my tenure there over a decade ago, Omniture has gone through a series of evolutions in its code and business. Nowadays I’m usually pretty good at saying ‘Adobe Analytics’ instead of ‘Omniture’, but [...]

By | 2017-06-01T15:59:45+00:00 December 8th, 2014|Tag Management Systems, Web Analytics|Comments Off on Omniture Page Tracking with AJAX – Clear the Cache!

DTM and the Case for Direct Call Rules

Cut to the Chase If you’re here to learn how to implement Direct Call Rules in Adobe’s Dynamic Tag Manager (DTM), you should jump to the end. There’s almost no documentation anywhere else online showing you how to set up Direct Calls, and even less information about why you would even want to. But based [...]

By | 2017-06-01T16:03:24+00:00 August 18th, 2014|Tag Management Systems|Comments Off on DTM and the Case for Direct Call Rules

Pushing Google Analytics Campaign Tracking into SiteCatalyst

Backstory This morning on the Yahoo Web Analytics forum a question was posted about best practices for campaign tracking when companies are using both Google Analytics and Omniture. This particular company was apparently switching from GA to Adobe Analytics, but I should note that many companies don’t only experience this challenge during a transition; many [...]

By | 2017-06-01T16:07:17+00:00 November 13th, 2013|SAINT Classifications, Web Analytics|Comments Off on Pushing Google Analytics Campaign Tracking into SiteCatalyst